If you would like to undertake your own SEO but need a helping hand to understand the complexities of search engine optimisation we offer unique training sessions at your place of business.
TAILORED SEO TRAINING FOR YOUR BUSINESS | HALF DAY COURSE AT YOUR LOCATION
One-to-one training focusing on your business website
This half-day session (3.5 hours) is for small to medium-sized businesses to gain a solid understanding into the world of Search Engine Optimisation.
We use real-time website crawls, searches and website analysis to show you how best to optimise your website for higher ranking in search engines like Google.
Tailored around your business and marketing strategy, in layman's terms, we cover all of the following:
INTRODUCTION TO SEO
• Search engines explained • Understanding your target market • User intent • Mobile v Desktop ('Mobile First' 2018) • Browsers • What is SEO?
• Research • Identifying relevant short/long tailed keywords • LSI keyword integration • Using Google Keyword Planner • Essential tools
• Key Word Integration • Page Content • Title Tags • Page Titles • URLs • Meta descriptions • Image descriptions • Internal links and anchor text • Optional Wordpress demo with recommendations
HOW TO APPEAR IN FEATURED SNIPPETS & ANSWER BOXES
HOW TO CREATE SEO-FRIENDLY CONTENT
• Essential tools
USER EXPERIENCE (UX) & SEO
• CTRs • Bounce rates • Dwell time • Broken links
HOW TO INCREASE CLICK THROUGH RATES (CTR)
• Engaging title tags / Meta descriptions
• Updates • Quality Raters • Rank Brain • Google Analytics • Google Search Console
COMMON WEBSITE ERRORS
• Social media • Video
• Google My Business optimisation • NAP Citations • Local Packs
LINK BUILDING STRATEGIES
FREE Website Health Audit
We provide a free website audit with every session to identify errors, warnings and issues which may be impacting upon your website ranking position.