How To Get Higher Rankings On Google

Search Engine Optimsation (SEO) Training Course For Beginners
Newman House, W1

The half-day SEO training course is designed for small businesses that are looking to improve their ‘organic’ website position on search engines like Google.

“Clear, jargon-free and perfectly judged. I’ve already put it into practice. One of the best courses I’ve attended.”

The goal of this course is simple – to give you a solid understanding of website search engine optimisation (SEO) – in simple layman’s terms – with a view to implementing it to your website, improve your ranking on search engines like Google.


“The course was well balanced and really informative. Good slides, nice amount of interaction with attendees. The course was run really well. Was a great introduction to the world of SEO.”
Anita, Money Supermarket

“I’d recommend the course to anyone who has an online business. I learnt loads, I just need the time now to implement it all!”
Claire, Harmony At Home

“Damian was very engaging, supportive and helpful. A really complex subject made interesting… Highly recommended!”
Claire Rogers, iTopia Coaching

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Topics Covered

  • Introduction to Search Enginesseo keywords
  • Search behaviour. Gender differences. Stages of intent
  • Mobile v desktop search
  • Website browsers
  • Key words – ‘Short-tail’ and ‘Long-tail’
  • How to research key words and search volume
  • Semantic indexing
  • Google updates
  • Optimising images
  • User navigation
  • Click through rates
  • Writing ‘search engine-friendly’ page content
  • On-page optimisation
  • Off-site optimisation
  • Local search
  • NAP citations
  • Link building
  • Website errors
  • Google Analytics
  • Google Search Console

Next London Course

SEO Course in London for beginnersWhen: TBC
Venue: Newman House, 27 Newman St, London, W1T 1AR
Time: TBC
Price: £85
Max Group Size: 6
(Please note that places must be purchased in advance)


Sessions run for 3 hours, from 1000 – 1330, with a short break in the middle for refreshments.

Tea, coffee and refreshments will be available.

Learn how to drive more ‘organic’ traffic to your business website and all of the essential ways to improve your search engine ranking position.